Online advertisers are increasingly targeting digital consumers with their marketing strategies. The target audience for online advertisers is typically individuals who use the internet frequently and are likely to be influenced by an online advertisement. This includes people of all ages and backgrounds, but is most often focused on millennials and Generation Z. Additionally, online advertisers often target users who are actively engaged with various social media platforms. By reaching out to an audience that is already using the internet, advertisers have a greater chance of getting their message across. Ultimately, the goal of online advertising is to find the right audience and convince them to engage with the product or service.

Digital advertising is the use of digital technologies to promote products or services to consumers. It can take the form of display ads, search engine optimization, social media campaigns and more. Digital advertising is cost-effective, allowing companies to reach a wide audience with targeted and personalized messaging. It also allows for real-time feedback and analytics, allowing companies to quickly and accurately optimize campaigns to achieve the desired results. Digital advertising is a powerful tool for businesses to reach new audiences, increase brand awareness, and drive sales.