Digital marketing is often seen as an easy career option due to its low entry barrier and potential for high returns. It requires little in the way of formal qualifications and can be accessed from virtually anywhere. The industry has undergone rapid growth in recent years, and with the advent of digital technology, has opened up a range of new opportunities for marketers. At its core, digital marketing involves the effective use of online tools and techniques to get your message out to the right audience. It requires a certain amount of creativity, technical knowledge, and an understanding of how to optimize content for search engines. With the right skills, digital marketers can leverage the power of the internet to reach a global audience and boost their business.