Digital advertising is the use of digital technologies to promote products or services to consumers. It can take the form of display ads, search engine optimization, social media campaigns and more. Digital advertising is cost-effective, allowing companies to reach a wide audience with targeted and personalized messaging. It also allows for real-time feedback and analytics, allowing companies to quickly and accurately optimize campaigns to achieve the desired results. Digital advertising is a powerful tool for businesses to reach new audiences, increase brand awareness, and drive sales.