Content management is an integral part of digital marketing. It involves the creation, publishing, and maintenance of a website's content, such as text, images, video, and audio, to reach out to potential customers and drive business growth. Content management encompasses the entire process of planning, creating, organizing, and publishing content across various mediums, such as websites, blogs, and social media platforms. Content management is essential for creating an effective online presence and optimizing digital strategies for maximum reach and engagement. Through content management, businesses can create targeted content that resonates with their target audience, boosting the overall success of their digital marketing campaigns.