Digital marketing agencies provide a variety of services to help businesses reach their target customers. These services include creating and managing paid advertising campaigns, optimizing search engine results, and developing content for webpages, blogs, and social media. Paid advertising campaigns can include traditional banner ads, pop-ups, and sponsored posts on platforms such as Facebook and Instagram. Search engine optimization (SEO) tactics include keyword research, link building, content optimization, and more to help websites rank higher on search engine results pages. Content creation services may include designing visuals, videos, and written content to be used on websites or social media. Digital marketing agencies can help businesses reach their goals by providing a range of services tailored to their specific needs.