What is SEM?
Search Engine Marketing (SEM)

What is SEM?

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). It involves optimizing a website for organic search engine results, as well as for paid search engine advertising. SEM is an effective way to boost website traffic, generate leads and improve sales for businesses. It is also used to create brand awareness and to drive targeted traffic to a website. SEM combines organic search engine optimization (SEO) and paid search engine results (PPC). SEO involves optimizing a website's content and structure to increase its ranking in SERPs and PPC involves placing paid advertisements in SERPs.

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