Online advertisers are increasingly targeting digital consumers with their marketing strategies. The target audience for online advertisers is typically individuals who use the internet frequently and are likely to be influenced by an online advertisement. This includes people of all ages and backgrounds, but is most often focused on millennials and Generation Z. Additionally, online advertisers often target users who are actively engaged with various social media platforms. By reaching out to an audience that is already using the internet, advertisers have a greater chance of getting their message across. Ultimately, the goal of online advertising is to find the right audience and convince them to engage with the product or service.