Mobile marketing is on the rise and is becoming increasingly important for businesses to capitalize on. It has the potential to reach and engage more customers than ever before, and it's clear that it will continue to be a major player in the marketing landscape. However, it's important to remember that while it may be the wave of the future, it is still in the present day. Companies must still be strategic in how they use it and make sure that their efforts are targeted and tailored to their specific audience. It's a powerful tool, but one that requires careful consideration and planning in order to make a lasting impression.