There are more than 300 million people who use Google Plus actively as a social network. 70% of businesses have a presence on Google Plus and it offers many great features like Twitter and Facebook. It is tied into Google’s search engine directly and also is able to boost your web presence rank. Here are some tips on how to set up your Google Plus page for SEO:
Running a NYC SEO agency is incredibly competitive, as you’re competing against other SEO agencies that know how to rank higher in Google. Google+ gives you the opportunity to get new visibility in search engines, aside from standard Google search.
1. Fill out your information
Google Plus is set up to optimize the search engine results of Google, unlike other social networks. To make this work well, you are required to fill out your pages and profile completely.
2. Add links
You are permitted by Google Plus to add links in many places and hence use them to link to your website’s content including specific pages where you want to send leads.
3. Focus on keywords
Be sure to include keywords when you are filling your profile. Think about the keywords that are used by your customers, as well as those keywords that you want to rank high on. This is very essential when you write the introduction in the About section of Google Plus, since initially Google draws all its information from here.
4. Make use of hover text
Hover text allows you to control what one sees when he holds the mouse over his business name in Google Plus. An important use of the small space is to display the tagline of your business. Since it is possible for you to see only the initial five words in the hover card, you must make them count.
5. Use more hashtags
Hashtags are very useful because Google Plus provides an open posting environment which is almost similar to Twitter. See what’s under “What’s Hot” and start your own conversation using trending hashtags. Apart from helping you within Google Plus network, hashtags also appear in Google searches.
6. Promote yourself everywhere
You must reach out to your customers, clients and leads, in addition to making contacts with your associates. You should announce your new Google Plus account in your emails and also create a link to the email footer and other social media websites. Also you can place a badge on the site, which will permit people to circle you with no need to go to Google Plus. You might ask the design team of your marketing agency to make a customized badge for you that matches with your brand.
7. Encourage feedback
The +1 button not only allows other people to effortlessly share links, pages and content, but it also helps you to increase your SEO. You should get the up-to-date +1 button code and install it on your homepage, blog posts and individual pages.
8. Update content frequently
In order to be successful with Google Plus, you are required to post content that your followers care for. You must keep your audience updated with your company’s news. Also you should share the most recent blog entries, post videos and pictures, offer useful tips and tricks and offer special deals meant for your Google Plus followers only.
9. Interact with your followers
Google Plus is essentially a social network. Therefore, you must interact with your audience in addition to advertising your business and posting content. You should respond to questions, comments and concerns, take general interest in your clients, share other people’s contents that are related to your followers and prove them that you are also a human just like them.
Since Google Plus has become one of the most used social networks on the Internet, don’t waste time to utilize it to optimize your SEO. Don’t forget that it takes time to succeed and you must be patient if you do not see an instant jump in your followers and your site’s SEO. If you remain committed, you are sure to succeed.