Right now it seems that most companies are re-evaluating their marketing mixes, trying to get an even bigger bang for fewer bucks. Everyone’s wondering how you keep a marketing machine humming during a recession.

It’s interesting that this recession coincides with social media emerging into the mainstream. This coincidence provides some unorthodox ways of managing through the downturn.

The social

We’re introducing a series of how-to videos on Web PR. This first video explains that we plan to take a how-to approach, offering our tips and techniques for building your brand online. Along the way, we hope you’ll offer your comments and ideas: what’s working for your business?

Check it out. Page A26. It’s called, Use Soya to Launch your Brand into Cyberspace. The article tells the story of how Soya came to be.

Share Story

Word to the wise: it’s tough competing with Google.

The good folks at Yahoo are laying off 1500 people. That’s 10% of their workforce. Despite an array of supposed search enhancements, Yahoo just can’t seem to catch up.

It’s got to hurt when the lay-off story on CNNMoney says, “Meanwhile, Google announced last week that its profits jumped a better-than-expected

Check it out. Soya is featured as a social media marketing leader in the October 14-20 issue of Business in Vancouver magazine. Here’s the story.

Share Story

Soya’s very own Debbie Collins will be presenting at ‘Ideas on Tap’ on October 16 at Yaletown Brewing Co. Does anyone else remember the lively ‘Ideas on Tap’ events? Well, the folks at 6S Marketing have reinvented them. Business owners have 60 seconds to wow the audience with a cool business concept. Deb will be talking Web PR! Come on

What can we learn from a sea otter? Quite a lot, as it happens. Nyac, one of the Vancouver Aquarium’s most famous residents died today. The otter took the world by storm, first as a survivor of the Exxon Valdez disaster, and later as an Internet phenom. If you haven’t seen her blockbuster YouTube video, you must. It’s been

In the United States a 71-year-old presidential candidate has made YouTube part of his campaign strategy. His competitor achieved YouTube stardom last year with a renegade music video created by supporters rather than political operatives.

If Senators John McCain and Barack Obama have turned to YouTube a crucial part of their market outreach – what about you? Shouldn’t YouTube be