Often when we meet with people, we get the question: ‘must I blog?’.

Fair enough. When most people think about blogging, blogs about kids, cats or Japanese anime spring to mind. How could a blog possibly make sense for business?

At Soya we think of blogs differently. We think of a blog as a marketer’s best friend. Simply put, it’s the best way to communicate with the market in a super easy, super fast way.

Did you land a new client? Did you launch a new product? Rather than spending weeks developing a news release and figuring out a strategy to pitch reporters, with a blog (and a social media distribution strategy), you can get your news immediately to far more people. You can get your news directly to the segment of the market you’re trying to reach. No more middlemen.

That’s why blogs are cool for business.