Is social media really so game-changing? Has it fundamentally changed how people interact?

The BC Medical Association, which represents BC’s doctors, recently selected Soya Marketing to develop a social media strategy. The goal of the strategy is to bring awareness to a hot-button issue in BC: the need for greater funding for addiction treatment.

Geraldine Vance is director of communications and public affairs for the association. She said, “The social media bandwagon is

If you live in Vancouver you probably noticed a surge in buff, international men and women roaming its fair streets – that is, of course, if you haven’t been hiding out under a nicely air-conditioned rock. The 2009 World Police & Fire Games, the world’s second largest sporting event, took the city by storm. Athletes from over 15 different countries

Our client from Park Royal Shopping Centre, Cindy Papa, recently moved to gorgeous Kelowna. Prior to her move, Cindy led Park Royal’s marketing department for many years. Under her direction Park Royal was one of the first shopping centre’s in Canada to start using social media.

Dave Calder is the VP of Strategic Development for the Vancouver Aquarium. We consider him to be a leader on the social media scene. Dave has applied his background in broadcasting, storytelling and marketing to create a huge, global brand presence for the aquarium.

We asked Dave what advice he would give to companies that are questioning whether social media

Soya’s very own Debbie Collins will be presenting at ‘Ideas on Tap’ on October 16 at Yaletown Brewing Co. Does anyone else remember the lively ‘Ideas on Tap’ events? Well, the folks at 6S Marketing have reinvented them. Business owners have 60 seconds to wow the audience with a cool business concept. Deb will be talking Web PR! Come on

What can we learn from a sea otter? Quite a lot, as it happens. Nyac, one of the Vancouver Aquarium’s most famous residents died today. The otter took the world by storm, first as a survivor of the Exxon Valdez disaster, and later as an Internet phenom. If you haven’t seen her blockbuster YouTube video, you must. It’s been