Soya co-founder, Jacqueline Voci, spoke last week to a high-energy group of Wawanesa insurance brokers. This 2-hour, invite-only event helped these business owners understand how to differentiate themselves on Facebook & Twitter through storytelling.

Graham Haigh, Wawanesa VP said, “Lots of skeptics in the room to begin. Jacqueline quickly won them over with her knowledge, personality and presentation skills. Survey

This is a long overdue story we’ve wanted to share. We had the awesomely-amazing thrill of creating a social media storytelling plan for the good folks at John Lennon Liverpool Airport. That’s right…in Liverpool. England. So cool.

For this project we were charged with creating a strategic plan for social media. This type of project is always exciting for us

We’re thrilled to be working again with Pacific Centre on its Facebook page.

“People are definitely starting to talk about it and tune into it and spread that information to their friends, which is really what Facebook is all about,” says Soya client and Pacific Centre Marketing Director, Alison Branco

Branco’s job is to entice shoppers to the mall,

We’re thrilled to bits. Shelfspace, the retail association for BC and Alberta, has selected Soya to deliver social media training for its members.

We’ve created info-packed, entertaining online workshops that will give retailers the straight dirt on how to market using social media. We’ll teach the art of social media storytelling and help retailers put together their own social media

First: a big, huge thank you to everyone who took our December survey. As you’ll recall, we wanted to know: does social media truly make people feel more connected to one another?

The results are in. Here’s what we learned.

Social media makes the biggest difference when it comes to connecting us with extended friends and family, and our business

The past 3 years of intensive, in-the-field social media projects for fabulous companies like Pacific Centre, Park Royal, Opus Hotels and Blast Radius have culminated in the creation of this Social Media Storytelling Workshop. We’re delivering it ONLINE so it’s super convenient.

Register here.

This is for people who want to cut through the mayhem and madness of social media,

Debbie Collins (Soya co-founder) was invited back again this year to speak to the bright, shiny new marketers enrolled in the eMarketing Certificate Program with the Canadian Marketing Association.

She was part of a panel discussion on ‘The Future of the Internet’, along with Steve Park from Blast Radius, Kevin Curtis from Tribal Fusion and Michael Newland from BC Hydro.

This winter has been jam-packed with speaking engagements. Jacqueline spoke to a group of fashion students at Kwantlen Polytechnic in Richmond on a frozen, snowy day.

These up-and-coming fashionistas were curious to understand how social media would effect their careers. Jacqueline gave a 45-minute presentation on social media storytelling and took questions from the crowd.

She found it rather

We spoke to a charming group of accountants in December at the annual Chartered Accountants’ Industry Day. It was a fantastic experience. There were CFOs, finance directors and business owners in the crowd. The room was packed to the rafters.

It was our first time presenting at the glorious new trade & convention centre in downtown Vancouver. Loved it.

Completely

Looking for a fun, fascinating new sales job to kick-start 2011?

Does this sound like you? You love social media: tinkering with Facebook, Twitter & YouTube is amusing You love talking to new people and learning about their businesses You love to learn. Change is fun You have integrity: you genuinely care that your clients are successful You see good