Facebook rule numero uno: Never be boring.

Putting your business on Facebook DOES NOT necessarily mean people will flock to you. Many companies set up shop on Facebook only to have a handful of employees and their spouses join their page. But no one else.

Facebook is a cold and lonely place when no one follows you.

So what

So you’ve got news to announce and you couldn’t be more excited… but how are you going to let the world know?   Think new-school: consider a video news release.

Video news releases are seriously powerful way to deliver news to the market. Why?

• People LOVE to watch video online so your news is likely to be heard

Very common question: Must I be on Twitter?

We get it. You imagine you or your marketing team pummeled by senseless Twitter correspondence.

People assume that with 500 million+ people on Facebook, that’s the only place companies really need to be. Not so.

Most companies should be in both places, and in fact – shocking truth – for some

Are people reading your blog? Or are you writing like a fiend and no one is listening?

You have to make people want to read your stories. This is not a ‘write and they will come’ world.

One of the single biggest mistakes companies make with their blogs is to put all their focus on writing and little or no

How do companies make the shift to storytelling?

It starts in the most basic way imaginable: know who you are. We mean really know. Really define it. You’re not just an ‘interior design company’, ‘clothing manufacturer’ or a ‘shopping mall’. You are something much more specific than that, serving a specific set of people.

If you’re having difficulty answering this

Being cool/weird/funny can create great success (or not) at parties. But you don’t want to pin your social media hopes on it.

Social media isn’t a gimmick. A contest isn’t a social media strategy. Neither is a YouTube video or installing a blog on your web site.

A social media strategy starts with clarity on your business goals, what makes

If you’re making the shift to a more Web-smart brand strategy, where do you start? Here are three steps to get your started:

Before you make any bold moves, first you need to deeply understand what your target market is doing online. What social media sites are they using? What news sites are

Companies that are continuing to push offers and information primarily via print and TV ads are yelling in an empty stadium. No one is listening.

According to Jacqueline Voci, co-founder of Soya Marketing, “If the Web isn’t central to your brand strategy, your brand strategy expired two years ago.”

You might be wondering just what Web PR is. Not that

Dave Calder is the VP of Strategic Development for the Vancouver Aquarium. We consider him to be a leader on the social media scene. Dave has applied his background in broadcasting, storytelling and marketing to create a huge, global brand presence for the aquarium.

We asked Dave what advice he would give to companies that are questioning whether social media

Often when we meet with people, we get the question: ‘must I blog?’.

Fair enough. When most people think about blogging, blogs about kids, cats or Japanese anime spring to mind. How could a blog possibly make sense for business?

At Soya we think of blogs differently. We think of a blog as a marketer’s best friend. Simply put,