Facebook rule numero uno: Never be boring.

Putting your business on Facebook DOES NOT necessarily mean people will flock to you. Many companies set up shop on Facebook only to have a handful of employees and their spouses join their page. But no one else.

Facebook is a cold and lonely place when no one follows you.

So what

We’re thrilled to bits. Shelfspace, the retail association for BC and Alberta, has selected Soya to deliver social media training for its members.

We’ve created info-packed, entertaining online workshops that will give retailers the straight dirt on how to market using social media. We’ll teach the art of social media storytelling and help retailers put together their own social media

So you’ve got news to announce and you couldn’t be more excited… but how are you going to let the world know?   Think new-school: consider a video news release.

Video news releases are seriously powerful way to deliver news to the market. Why?

• People LOVE to watch video online so your news is likely to be heard

Very common question: Must I be on Twitter?

We get it. You imagine you or your marketing team pummeled by senseless Twitter correspondence.

People assume that with 500 million+ people on Facebook, that’s the only place companies really need to be. Not so.

Most companies should be in both places, and in fact – shocking truth – for some

First: a big, huge thank you to everyone who took our December survey. As you’ll recall, we wanted to know: does social media truly make people feel more connected to one another?

The results are in. Here’s what we learned.

Social media makes the biggest difference when it comes to connecting us with extended friends and family, and our business

The past 3 years of intensive, in-the-field social media projects for fabulous companies like Pacific Centre, Park Royal, Opus Hotels and Blast Radius have culminated in the creation of this Social Media Storytelling Workshop. We’re delivering it ONLINE so it’s super convenient.

Register here.

This is for people who want to cut through the mayhem and madness of social media,

Are people reading your blog? Or are you writing like a fiend and no one is listening?

You have to make people want to read your stories. This is not a ‘write and they will come’ world.

One of the single biggest mistakes companies make with their blogs is to put all their focus on writing and little or no

Debbie Collins (Soya co-founder) was invited back again this year to speak to the bright, shiny new marketers enrolled in the eMarketing Certificate Program with the Canadian Marketing Association.

She was part of a panel discussion on ‘The Future of the Internet’, along with Steve Park from Blast Radius, Kevin Curtis from Tribal Fusion and Michael Newland from BC Hydro.

This winter has been jam-packed with speaking engagements. Jacqueline spoke to a group of fashion students at Kwantlen Polytechnic in Richmond on a frozen, snowy day.

These up-and-coming fashionistas were curious to understand how social media would effect their careers. Jacqueline gave a 45-minute presentation on social media storytelling and took questions from the crowd.

She found it rather

We spoke to a charming group of accountants in December at the annual Chartered Accountants’ Industry Day. It was a fantastic experience. There were CFOs, finance directors and business owners in the crowd. The room was packed to the rafters.

It was our first time presenting at the glorious new trade & convention centre in downtown Vancouver. Loved it.

Completely